Chief Culture Officer

creating a living, breathing corporation

Best Undergraduate Study


Best Undergraduate Study

These are some of the programs that would serve as good prep for an aspiring CCO

Members: 4
Latest Activity: Jan 26, 2011

Daniel Grant on design and management programs (from the Huffington Post)

The Ringling College of Art and Design in Sarasota, Florida (since 2008) and Parsons The New School of Design in New York City (since 2004) offer four-year undergraduate degree programs in design and management, taking a mix of liberal arts, studio art and business courses (including accounting, economics, finance, marketing, psychology of marketing, statistics, strategic planning and "entrepreneurship") towards a Bachelor of Arts degree that will put them in a position to manage a design firm, work as an administrator at a museum or in the for-profit realm.

Most other art school business degree programs are on the Master's level (California College of the Arts in San Francisco, Pratt Institute in New York City, Savannah College of Art and Design in Georgia and the Illinois Institute of Technology in Chicago), primarily aimed at designers working in companies where they have hit a ceiling.

Discussion Forum

mobile interdisciplinary course on law and culture 1 Reply

Hi everyone,considering education for a COO career, I would like to share with you information about a European pilot educational program, the organization I work is launching this summer in…Continue

Started by Lenga Markopoulou. Last reply by Grant McCracken Jan 26, 2011.

American Studies 2 Replies

In a perfect world, the aspiring CCO would do a first degree in one of the liberal arts or social sciences and then move on to a culturally-sophisticated business school or design school.Any liberal…Continue

Started by Grant McCracken. Last reply by Grant McCracken Jan 13, 2010.

Comment Wall

Comment by Joshua Dresner on March 15, 2010 at 6:18pm
I am a second year Social Anthropology Student at the University of Manchester, UK. I have read your book and am really keen to launch myself into a career as a CCO in the UK, or America. What can you recommend I do for a dissertation that will be useful for future plans to be a CCO? I don't want to be stuck cool-hunting or being the student intern with out a future. Any ideas would be appreciated. Thanks
Comment by Grant McCracken on March 15, 2010 at 11:08pm
Joshua, wow, there is so little good anthropology about US or British life, especially in the mainstream, that you have many, many options. Or you could do something on the mainstream as it admits and embraces innovations from the tech world, the hipster world, the African American world. It would be fun to do do a stylistic survey of 4 families in the Us and 4 in the UK, and then see if you can trace these back to their origins. This sounds a little like Michelle Lamont's work. See her Money, Morals, and Manners: The Culture of the French and the American Upper-Middle Class. (Chicago: University of Chicago Press, 1992). Please keep me posted. Best, Grant
Comment by Joshua Dresner on June 13, 2010 at 8:05pm

I read Michelle Lamont's book and found it really interesting. Thanks. The contrasting attitudes to personal qualities and measurable success were stark. I saw on your twitter that Pepsi are moving away from Big brand advertising. This could be a focus for an undergraduate study as I might want to investigate how people react to brands and localism amongst advertising. A british sceptical view to any large corporations attempt to localise advertising or branding may work quite differently to the US. Or another way of focusing this dissertation may be to research how various companies reacted to the same piece of news or world event (possibly the credit crunch or most likely something more historical).
I was upset that I missed your London appearance. Did you find business in England ready for the CCO concept? And if possible could you advise me who I may contact in England who may be willing to offer me time for a coffee, an internship/work experience in this field. All the best. Josh


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