Chief Culture Officer

creating a living, breathing corporation


Sung heroes

Some CCOs are well known, indeed famous.

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Latest Activity: Apr 20, 2010


The book talks about several people who act in the capacity of a CCO.

These included Dan Wieden (of Wieden and Kennedy), A.G. Lafley (of P&G), Milton Glaser, the designer, and Alex Bogusky, the ad man.

Bud Caddell, please see my interview of Bud. Part 1 of the interview is here. Part 2 of the interview is here.

In the coming months, I hope to talk about Kate Spade, Oprah Winfrey, and several others.

Other candidates welcome. Sing out.

Discussion Forum

Book excerpt: Dan Wieden, Chief Culture Officer at Nike

By the mid-1980s, the running boom was giving way to a fitness craze and Phil Knight, founder of Nike, wanted his company to take part. Knight didn’t much believe in advertising, but competition with…Continue

Started by Grant McCracken Nov 13, 2009.

Comment Wall

Comment by Rick Liebling on September 21, 2009 at 10:21pm
NY Times Magazine this Sunday had a nice feature on music exec Lyor Cohen. He seemed like a CCO to me.
Comment by Chelsea Hug on September 30, 2009 at 7:45pm
Hey Grant,

I notice that you have mentioned members of the fashion community before in your discussion of culture. I feel that perhaps since to many people feel fashion is a reflection of mood, consumer behaviour/interests and even people's ability or want to spend money, that some of the most influential CCOs may be in the fashion industry?

Here are some examples:

Marc Jacobs -- Somehow Marc Jacobs has managed to helm and formulate some very distinctive brands (sometimes simultaneously) without referencing each other. His collection for Perry Ellis brought grunge into fashion. (Seen on the street and in clubs, on bands before, but never fashionable), and started an era.
He now helms Marc Jacobs and Louis Vuitton. Two of the most coveted collections produced. Yet he manages to have one collection (self named) reflect young, hip Americans and another reflect a French house of fashion which has been around for centuries. He has produced high coutoure with street artist Sprouse on it (as well as many Japanese artists, who though widely know in Japan were virtually unknown in France, and still had the collection sell out)---Would you not imagine that he definitely has his figure on the cultural pulse? Perhaps in the North America, Europe and Asia?

Carine Roitfeld -- I am going to go for the less obvious reference (Not Anna Wintour) but rather Carine Roitfeld, editor and chief of Paris Vogue. Carine Roitfeld started her fashion career as stylist and muse to Tom Ford (who revolutionized fashion with his work for Gucci and YSL), through that style (and the controversy it elicited...Remember the G shaved into a model's public hair?? It pushed fashion into new territory). Now she helms the most prestigious Vogue (though it has a smaller readership than American Vogue, she still garners so many look alikes that places like Zara and other high street stores are selling direct rip off of her actual looks

Two people who are directly focusing culture, reflecting culture and showing it to people in visual form....Seem like CCO material to me!
Comment by Grant McCracken on October 1, 2009 at 9:57am
Chelsea, thanks for two brilliant and useful suggestions. I hope to follow up. Very useful indeed. Thanks! Grant
Comment by Grant McCracken on October 1, 2009 at 9:57am
Rick, wow, perfect. Thanks, Grant
Comment by Chelsea Hug on October 1, 2009 at 1:00pm
Hi Grant,

I figure I should help you in your follow up! I haven't had time to dig up my articles on Carine Roitfeld just yet, but I do have some insight into Marc Jacobs. If you want a crash course on Marc, check out the documentary Marc Jacobs and Louis Vuitton (2007) by director Loic Prigent. It might help you get some quick insight and then figure out what you would like to focus on. It is also an interesting and visually beautiful film that you might actually enjoy!
Comment by Grant McCracken on October 1, 2009 at 4:53pm
Chelsea, fantastic, I will netflix now. Thanks again. Best, Grant


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